The Impact Will Be Real
A European campaign on the social and economic impact of the metaverse, across five markets.
- Client
- Meta
- My role
- Senior Designer
- What I did
- Art direction, Design system, Localisation
- Status
- Commissioned
For “The Impact Will Be Real,” I worked on a European campaign exploring the potential social and economic impact of the Metaverse. As Art Director/Designer, I helped translate the concept into a visual system used across social content, OOH, web banners, and print advertising, ensuring the campaign felt visually cohesive across all touchpoints.
I worked closely with our production partners to localise the campaign for five European markets, adapting the creative while maintaining a consistent campaign look and feel.