Road Safety
Four episodes, one AI character, and a final moment that lands hard. Original music and lyrics.
- My role
- Director, creator & producer
- What I did
- Direction, Concept, AI production, Music
- Status
- Self-initiated
A four-part social campaign built around a single consistent AI-generated character. Each clip follows the same individual, same face, same world, as his confidence behind the wheel slowly outpaces his judgement.
The series has a narrative thread that feels more like a show than an ad. Original music and lyrics written and produced specifically for the campaign, keeping it light and shareable until the final moment lands hard. The kind of content that stops the scroll, then makes you think twice before you drive.