Hero: offer first
Is the rate enough alone?
Leading with “0% on balance transfers” prioritises immediate product understanding. The oversized Zable card establishes the product and brand. This provides a direct, offer-led baseline.
- The baseline
74 seconds
My Zable take-home: three Meta ads, one animation, and the studio that made them. Start with the film.
You asked for four things.
Zable is entering a bolder challenger phase and needs paid social that can scale quickly. The product: a balance transfer card for people moving from cards like Capital One, Vanquis and Aqua.
Big offer. Big card.
The creative connects Zable’s balance transfer offer with a clear next step towards financial progress. Bold typography, a prominent product visual and a consistent “Check eligibility” CTA make the ads easy to scan on mobile.
- Type you can read at thumb speed
- The product, huge
- Same button on every ad
zableSponsored
Check eligibility
Three ads. One question each.
Variation 1: customer situation first
Does relevance beat the rate?
“Still paying off that holiday of a lifetime?” introduces a recognisable reason someone might have an existing balance. Keeping the product imagery and layout consistent helps test whether personal relevance is a stronger hook than the rate alone.
- Headline changes
- Picture stays
- Layout stays
- CTA stays
Variation 2: lifestyle imagery
Does a human image win?
Keeping the holiday headline but replacing the main card visual with photography tests whether a human image makes the situation more relatable and earns more attention. A smaller Zable card maintains the product connection.
- Headline stays
- Picture changes
- Layout stays
- CTA stays
Ten seconds. Same idea.
The hero, moving: the card spins in, the words land in reading order, and the button comes last. The same system moves both variations too.
If it works, it scales.
The shared typography, colours, CTA and disclosure area create a repeatable template. If the approach performs, further executions could explore other reasons for carrying a balance, new imagery and alternative hooks.
The 4:5 and 9:16 adaptations extend the system across feed and full-screen placements.
How I’d call the winner
Eligibility-check completions and acquisition cost decide it. Click-through rate only helps explain which executions attract attention.
Your go.
A working prototype, not a finished product. It made the ads on this page, and it shows how design work could scale.
It opens on the hero. Jump to Scene, make the happy coin the star, switch to 9:16, then export it.
The studio is built for desktop. Open this page on a computer to have a go.
What it is today
The engine works: one system builds every ad, checks it and exports it in each size. The templates and 3D objects are stand-ins I made for this task, not finished Zable design.
What it could become
After the rebrand, proper templates and proper design assets go in, made by designers. The studio handles the versions, so the team spends less time resizing and more time on ideas.
Designed for desktop. Runs in your browser and nothing you make is uploaded. Live AI drafting is off here, so the copy options are hand-written samples.
Open it full screenTake the files.
| Ad | Static 4:5 | Animated 4:5 | Figma layers | 9:16 |
|---|---|---|---|---|
| Hero | PNG | MP4 | SVG | PNG MP4 |
| Variation 1 | PNG | MP4 | SVG | PNG MP4 |
| Variation 2 | PNG | MP4 | SVG | PNG MP4 |
The AI, and why
Claude Code built the studio and the film with me, which is how one designer gets a working ad engine. Claude also drafts copy in the full studio, from verified facts only, with a checker that flags anything else. Higgsfield voiced the film. A person still signs off every ad.